Isn't it interesting how the culture of any current generation takes an age old Story and puts it in a way that they can identify with?
The Story doesn't seem to chance. The change comes in the presentation. Stories are told in many different ways. Commercials on TV are just mini Stories. They are hindered but time frames but that makes it vital that they get to the point of getting you to buy whatever it is they are trying to sell. In any Story, there is Something the author is trying to sell. Whether a tangible product or a concept, there is a point to every Story. If there isn't a point, it isn't a Story. Whether you buy or get it, isn't the point but in the best of Stories, you know exactly where to go and what to do when you get there. A good Story will leave you in a pool of emotion, good or bad. Sometimes you get a feeling of uneasiness or profound sadness. Others, put you over the moon. The two main Stories of Christmas may bring both emotions to the forefront and every year, we go through the same feelings.
I grew up on the Story of Santa and could not imagine a better Story. Every Christmas Eve, my sister and I would go to bed at 230 in the afternoon and try to sleep until morning. It was a time of being thrilled to death and the hopes of two little girls who knew the Story better than any other.
Later on, the Story of a baby in the manger would come into being for me and it seemed like such an opposite one from Santa, Rudolph and North Pole one. Not quite as sparkly and definitely a downer. It was tough to have these two co-habitate my brain. One seemed so predicated on being good and getting my heart's desire. The other, seemed distant, sad and didn't involve gifts for me.
We have come a long way and in the 2010, it is the year of Facebook. If FB Nation was a country, it would be the third largest in the world. How do you tell a Story and reach millions of people? Sounds like a win-win to me...
Posted by email@example.com at Saturday, December 18, 2010