Like me, you probably wouldn't recognize his name or face but his voice, you would have had to be living in a non-wifi cave - not to instantly, know.
We'll live the light on...
One day David Fowler, a creative director from The Richards Group advertising agency, was driving down the Dallas Parkway in his pickup truck listening to the public radio station his receiver had been stuck on for months. Suddenly a homey voiced monologue emerged from his dusty dashboard. He heard the name, Tom Bodett, and thought, "Gosh, if I only had an account for a national budget motel brand with a sense of humor and humility, I could make a heck of an advertising campaign with this guy." Enter Motel 6, and the rest, as they say, is history. More than twenty years of award winning advertising later, Tom is still speaking out of America's dusty dashboards and television screens about life as a road warrior, and the merits of Motel 6./Motel 6
I am more of a Motel 6 girl than Red Lion Inn girl. When Tom speaks, I feel like home is just a Motel 6 away. Love the new commercial where he touts that Motel 6 doesn't spend a lot in extras, as burnt toast is seen fallen into a bowl. Simple, steady and to the point, is all that Motel 6 has ever promised. If you want fancy, better head down the road. Don't get me wrong, a $3000 a night room would be awesome to experience but after many years of listening to Mr Bodett promise, my heart belongs to Motel 6...
