Most of us do it and do it several times a day. We share from the mundain to the obscure. We share what we are eating and what is eating us. From politics to stand up comedy to what's for dinner, we share it all. And often and that is exactly what FB's CEO, Mark Zuckerberg is counting on.

...Zuckerberg is betting that it's not unsettling enough to enough people that we'll stop sharing all the big and small moments of our lives with the site. On the contrary, he's betting that there's almost no limit to what people will share and to how his company can benefit from it. Time

A bit unsettling to me but this is how it is, like it or not, and this is why...

Sometime in the next few weeks, Facebook will officially log its 500 millionth active citizen. If the website were granted terra firma, it would be the world's third largest country by population, two-thirds bigger than the U.S. More than 1 in 4people who browse the Internet not only have a Facebook account but have returned to the site within the past 30 days.

FB house the largest photo collection in the world and adds 1 billion images every week. Then there is advertisers. The more update FB gets you to share and the more preferences it entreats you to make public, the more data is is able to pool for advertisers. I am not anti FB but I think everyone should be informed and make personal decisions for their families.

After immering myself in this completely, overwhelming, half court article, it was time to move on and in the next few pages found this little gem of familiarity,

We work a lot in Africa. Men are ambitious and restless, and all they want is a certificate. And the moment you give them a certificate, they leave the village and go to the city. So we began training illiterate rural grandmothers to be engineers — solar engineers. So far, we have trained 140 grandmothers in 100 villages in Africa, and they have solar-electrified about 10,000 homes. Not one has migrated to the city. Why would they leave? Their family is in the village. Time

It made my world bigger
It reminds me that some things never change, no matter what.
It made me smile.

Facebook and many more to come are here to stay. The only question is will I? Grandmother engineers is a much more interesting thing to think about - might even make me change my mind about visiting. Now that, would be Something!