HEAD ON - APPLY DIRECTLY TO THE FOREHEAD
HEAD ON - APPLY DIRECTLY TO THE FOREHEAD
HEAD ON - APPLY DIRECTLY TO THE FOREHEAD
What a irritating commercial..yet somehow, these guys turned it into a positive.
HEAD ON - APPLY DIRECTLY TO THE FOREHEAD
HEAD ON - APPLY DIRECTLY TO THE FOREHEAD
then a girl/guy walks on
I HATE your commercial but LOVE your product.
That is brilliant marketing. They identify with our feelings and give us a reason to hate yet love what they are selling. Gives us some dignity while still getting the desired outcome. The makers of Boniva could learn a few things from the Head On people...
Sally Field pours herself a cup of coffee and starts to share a touching story about a good friend of hers. She goes on to explain that this friend has apparently been troubled by finding time each WEEK to take a pill. Sally tells her about one a month Boniva and suddenly, it is a whole new world for her friend.
What kind of trouble are we in as a society when taking a pill once a week, is a hardship. What are we doing that is so important that taking 5 seconds to take a pill every 10080 minutes is a dip in our week? The Boniva people need to sit at the feet of the Head On people and take some notes.
The one who REALLY understands is the caveman from Geico. He gets it. He makes it perfectly clear that we are totally incapable of forming even the most simpliest of thoughts even after he and the other cave people have done a lot of the work for us...Sorry, we couldn't get that to you sooner.
It explains alot about us as a culture. The next time I feel like I am flying on top of the world and perhaps, a little ahead of most of the pack, it would heed me to remember for where I come. There is only a short distance between the us and while I prefer to identify more closely with the indignation of the caveman, I am the same distance to Sally Field's befuddled and over extended friend.
God help us to take our eyes off the Prize to save time taking pills or waste time being irritated by non-irritating things or hate instead of love. It really is all relative and it is about keeping it all straight in our heads. Tough but doable, I am going to give it another try today...
